We often think of product designers and UX researchers as a content designer’s closest collaborators. But what if we invested meaningful time into building relationships with our engineering counterparts?

Come hear Lily’s story of how she decided to cultivate a partnership with an engineering lead, and how together they built a 0→1 internal content tool that ended up a top three finalist at the 2023 DoorDash hackathon. Her case study reveals how their collaboration yielded more effective ideation, a deeper understanding of tech possibilities (and constraints), access to data, the ability to “hack” a quick proof of concept, and more.

In this session, you’ll learn:

• How to start building relationships with your engineering counterparts right away
• How to position and “sell” a content-led idea of any size to your engineer counterpart
• Pitfalls and challenges to avoid