Most of us have had buyer’s remorse after buying something online. Countdown timers, sneaky pre-selected upsells, “free” trials. They’re misleading by design. But what if companies designed for trust instead? And what can we do to bake ethical design into our products?

That’s exactly what the UX team at Shopify decided to do when they rebuilt their checkout on a foundation of responsible design and ethical choices. Come hear how you can use content design to systemise ethics into the foundations of your own products.

In this session, you’ll learn:

• Why principles are your content design superpower
• How to understand the business value of trust and ethics
• How to use content design to systemize your ethics