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Most people think they can do it on the fly. It seems really simple until you have to do it yourself. It’s often avoided until the last minute. It reveals gaps, questions, and weaknesses in even the strongest relationships. It’s often misunderstood, underestimated, and taxing. It requires so much patience and emotional labor from its practitioners. . . Content design is the conflict management of product work.

In this session you’ll learn:

• What to do when content reveals underlying issues and collisions late in a development cycle
• How to uncover and act on potential collisions earlier in a development cycle using content design
• How to position CD so that you can prevent conflict and thereby create more efficiency in your processes, healthier collaboration on your teams, and better overall products