Develop a strategic approach to content operations that aligns with your business goals and user needs. On Day 1, we’ll sharpen your definition of content ops, work through discovery techniques, and show you the path to building a compelling business case. By the end of the day, you'll have a strategic blueprint of your organization’s content ops maturity level.
You’ll learn, discuss, and practice ways to:
- Map your organization’s content ecosystem.
- Identify high-impact content operations opportunities.
- Craft compelling narratives that gain leadership buy-in.
- Develop a content operations mission aligned to business goals.
Turn strategy into systems that scale across your organization. On day 2, we’ll focus on implementation frameworks, workflow optimization, and practical applications of AI in content processes. You’ll leave with tools and templates ready for immediate application in your workplace.
You’ll learn, discuss, and practice ways to:
- Establish governance models that provide clarity without bottlenecks.
- Optimize content workflows for maximum efficiency.
- Leverage AI tools to enhance your team’s capabilities.
- Measure content operations impact with meaningful metrics.
- Build communities of practice to sustain your content operations.
Meet your speaker
Meet your speakers
Jason Fox is a content designer by day and Content Designer by night. In addition to guiding teams toward content excellence, he likes to help people clarify their thoughts while remaining completely lost in his own.
Becky Todd is passionate about creating great experiences through content. She specializes in developer documentation, content management using source control, and content strategy. Most recently, she’s started dabbling in AI with the goal of unlocking its potential for content operations.
Sabrina Wingfield is a long-time content designer specializing in UX writing and user documentation. She embraces creativity and systems thinking to solve common pain points in content operations. She works from home with her tabby cat “meownager” who insists on joining all meetings.
