You know you need to test your content and what it’s going to take: time, resources, and buy-in. What comes next?

Gaining buy-in, securing resources, and creating a plan for long-term success can feel overwhelming. This workshop will demystify the process, providing you with a clear roadmap for strategic content testing. In this workshop, Heather will share expert guidance on building a compelling case for content testing and developing comprehensive content testing plans that deliver measurable results.

In Day 1 of this workshop you’ll practice the skills you need to:

• Craft a persuasive argument and articulate the value of content testing to stakeholders to help secure the resources you need.
• Define clear objectives and identify precisely what you want to test and why for focused and impactful testing.
• Develop a robust research plan that outlines your testing methodology, target audience, and success metrics.
• Synthesize and analyze your testing data and translate it into actionable insights that inform content strategy.

Testing content has become more critical than ever in a landscape of velocity and measurable impact. Once you’ve got the time, resources, and buy-in you need, what comes next?

Day 2 will focus on learning five content testing methods — including hands-on practice and support — giving you concrete takeaways you can put to work right away.

By the end of this session, you’ll have the content testing tools you need to hit the ground running in your day-to-day work, and will have practiced these methods with a safe and supportive content community.

In Day 2 of this workshop you’ll learn, discuss, and practice ways to:

• Choose the best type of testing and when to combine them.
• Conduct five types of content tests (with select hands-on practice).
• Analyze, synthesize, and apply your results to real-world problems.
• Decide when and how AI can support your work.

You know you need to test your content and what it’s going to take: time, resources, and buy-in. What comes next?

Gaining buy-in, securing resources, and creating a plan for long-term success can feel overwhelming. This workshop will demystify the process, providing you with a clear roadmap for strategic content testing. In this workshop, Heather will share expert guidance on building a compelling case for content testing and developing comprehensive content testing plans that deliver measurable results.

In Day 1 of this workshop you’ll practice the skills you need to:

• Craft a persuasive argument and articulate the value of content testing to stakeholders to help secure the resources you need.
• Define clear objectives and identify precisely what you want to test and why for focused and impactful testing.
• Develop a robust research plan that outlines your testing methodology, target audience, and success metrics.
• Synthesize and analyze your testing data and translate it into actionable insights that inform content strategy.

You know you need to test your content and what it’s going to take: time, resources, and buy-in. What comes next?

Gaining buy-in, securing resources, and creating a plan for long-term success can feel overwhelming. This workshop will demystify the process, providing you with a clear roadmap for strategic content testing. In this workshop, Heather will share expert guidance on building a compelling case for content testing and developing comprehensive content testing plans that deliver measurable results.

In Day 1 of this workshop you’ll practice the skills you need to:

• Craft a persuasive argument and articulate the value of content testing to stakeholders to help secure the resources you need.
• Define clear objectives and identify precisely what you want to test and why for focused and impactful testing.
• Develop a robust research plan that outlines your testing methodology, target audience, and success metrics.
• Synthesize and analyze your testing data and translate it into actionable insights that inform content strategy.

Testing content has become more critical than ever in a landscape of velocity and measurable impact. Once you’ve got the time, resources, and buy-in you need, what comes next?

Day 2 will focus on learning five content testing methods — including hands-on practice and support — giving you concrete takeaways you can put to work right away.

By the end of this session, you’ll have the content testing tools you need to hit the ground running in your day-to-day work, and will have practiced these methods with a safe and supportive content community.

In Day 2 of this workshop you’ll learn, discuss, and practice ways to:

• Choose the best type of testing and when to combine them.
• Conduct five types of content tests (with select hands-on practice).
• Analyze, synthesize, and apply your results to real-world problems.
• Decide when and how AI can support your work.