As content designers and UX writers, we often write things that users want to see: onboarding for new features or help articles explaining how to use our products. But sometimes we have to communicate bad news, and this brings an entirely different set of challenges.
In this talk, Kevin will describe a project he was part of at Atlassian, where he had to communicate a price increase for Jira Automation. He’ll describe his content strategy approach, the challenges he faced from stakeholders along the way, and what he learned throughout the process.
In this session, you’ll learn:
- The importance of setting content principles early, and how you might do this in your projects.
- The value of cross-discipline collaboration when communicating bad news.
- Why you should never put your name to bad news.
Meet your speaker
Meet your speakers
Kevin Bui is a Senior Content Designer based in sunny Queensland, Australia. He fell in love with content design through his hobby of board games and continues to gain inspiration from board games and video games to this day.
Kevin currently works at Atlassian as a Senior Content Designer on the ContentOps team. When he’s not thinking about content and UX, Kevin spends his days watching pro wrestling, eating Korean BBQ with his wife, and reading Disney books to his 3-year old son.
Meet your host
Torrey Podmajersky specializes in UX content for global organizations, having previously worked at Xbox, Windows, Google, and Offerup. She authored Strategic Writing for UX (O’Reilly Media, 2019). She mentors, teaches, and speaks about UX content. In her free time, she enjoys kayaking, art, and spending time with her husband and cats at their Puget Sound home.
