Although it’s been around for millennia, “storytelling” has somehow become a vague business buzzword. And yet, according to the 2024 Content Design Skills Report from Catbird Content, it’s the single most important skill we can build for more impactful work.
Why? Good stories are good design. By working through simple narrative arcs, you can better articulate concepts, design flows, present work, and even drive change in your organization.
In this session, you will:
- Hear how Alli used storytelling to improve the design process at Mastercard.
- See concrete examples of how storytelling can shape your content design artifacts.
- Learn how to harness your problem-solving skills to become a great storyteller.
Meet your speaker
Meet your speakers
Alli Mooney is VP of Customer Experience Design at Mastercard where she leads a global Content Design team. As part of the Foundry, Mastercard’s innovation group, her team works on new offerings that push the future of commerce forward.
Before Mastercard, Alli spent more than a decade building first-ever content programs at Google. She’s also worked in publishing, journalism, and marketing. She lives in Brooklyn, New York with a husband, dog and toddler. Once upon a time she was an avid reader, aspiring dancer and crossword completer. Then she had that toddler.
Meet your host
Torrey Podmajersky specializes in UX content for global organizations, having previously worked at Xbox, Windows, Google, and Offerup. She authored Strategic Writing for UX (O’Reilly Media, 2019). She mentors, teaches, and speaks about UX content. In her free time, she enjoys kayaking, art, and spending time with her husband and cats at their Puget Sound home.
