Research report: How content design actually impacts business

Join hundreds of your peers in this one-of-a-kind conversation.

• Watch content design pioneer Torrey Podmajersky reveal groundbreaking research results
• Participate in live speaker Q&A
• Chat with fellow attendees as we go

This talk will change the way you see content design, your job, and your own ability to make a difference.

Torrey Podmajersky (author, Strategic Writing for UX, and president, Catbird Content) has delicious data to share.

Torrey surveyed 800+ content designers about their backgrounds, roles, and comfort with 94 different skills used in content design roles. The results provide a comprehensive view of what content designers do in their roles around the globe. Then, with analysis based on decades of experience, Torrey meaningfully ties those skills to clear business impact.

For the first time ever, we’ll discover:

• The skills content designers are most comfortable using
• The rarest skills among content designers
• The business impacts we’re most prepared to make—and that you’re already making—right now

Let’s stop talking … and start doing.

• It’s time to stop talking about nebulous “influence” and focus on making impact as the essential product partners we are. These insights will prepare and embolden content designers to embrace strengths, articulate their skills, and connect what they’re already doing with meaningful business impact.

This event will be recorded and shared with registered attendees after the event.