Jenny is a design-thinking UX and content design leader with more than a decade of experience helping brands shape compelling stories and messaging strategies. Fuelled by coffee and a relentless commitment to the Oxford comma, she spends her time crafting content strategies, coaching aspiring writers, and waxing lyrical on topics ranging from artificial intelligence to the virtues of Hufflepuffs. Originally from Cape Town, you can find her hunting for the best coffee in Vancouver.