Brand messaging is complex. Somehow, you have to speak to the needs of different customer personas; align your work with product and marketing; and craft a cohesive message across multiple customer touch points.

Thankfully, there’s an approach to messaging frameworks that exists at the intersection of brand messaging, audience segmentation, and data. Come see how Jenny uses these scalable frameworks to put data behind content recommendations and influence senior stakeholders.

In this session, you’ll learn:

• How to build scalable messaging frameworks that align content and product around shared brand principles
• Why decoupling messaging principles from their execution can result in a more versatile framework
• How this approach helps build alignment across disciplines, and streamline the onboarding process for new crafters and contractors