Naming is a super-thorough process worth nerding out about!

Join Urmi as she shares what she’s learned from naming three privacy features for WhatsApp’s 2+ billion users. You’ll get an up-close look at what factors should inform the process, techniques for gathering valuable information, and sharing results for impact. You don’t have to work for a global company to learn from this talk!

In this session, you’ll learn how to:

• Decide if your feature needs a name

• Use specific techniques to collect valuable inputs

• Analyze your inputs and share your results

• Partner with stakeholders to align on the right feature name for your audience