Content audits are great. Design sprints are great. Put 'em together and what have you got? A super-speedy way to scale your impact leveraging a swarm model, and show how badass content design can be.

At Target, Kelsey’s team tried their first-ever Content Design Audit Sprint, and it paid off. She’ll share how they structured each day of the 5-day sprint and their final report. You’ll also hear about the team’s follow-through steps that resulted in 90% of their recommendations being implemented … in a space that previously had zero content support.

In this session, you’ll learn:

• How to identify a space that’s ripe for a Content Design Audit Sprint
• Preparatory steps to take to make sure your sprint is a success
• How to make the best use of your time during the sprint, including how to incorporate research, benchmarking, and heuristics
• How the content design audit sprint can help you scale your team’s impact