Content governance: Breaking down complexities to build confidence in practice
At our core, many of us content professionals are creative, free spirited people. So it’s no surprise that the word “governance” might conjure up a bureaucratic culture full of uniformed employees working in formation. Endless checklists! Micromanagement! It seems to go against our very nature.
In reality, we need some semblance of structure and consistency to do our jobs well. When we’re intentional and aligned about the way content is conceived, produced, and put out into the world, it frees us to do better work. So, what’s stopping us? It’s an intimidating topic. But it doesn’t need to be.
In this talk, Denise will work to demystify some of the complexities inherent in content governance. You’ll learn:
• How content governance helps us find freedom in our work
• How organizational culture must shape governance choice
• Important factors to consider when incorporating AI in policies and procedures
More 2024 sessions
Content governance: Breaking down complexities to build confidence in practice
At our core, many of us content professionals are creative, free spirited people. So it’s no surprise that the word “governance” might conjure up a bureaucratic culture full of uniformed employees working in formation. Endless checklists! Micromanagement! It seems to go against our very nature.
In reality, we need some semblance of structure and consistency to do our jobs well. When we’re intentional and aligned about the way content is conceived, produced, and put out into the world, it frees us to do better work. So, what’s stopping us? It’s an intimidating topic. But it doesn’t need to be.
In this talk, Denise will work to demystify some of the complexities inherent in content governance. You’ll learn:
• How content governance helps us find freedom in our work
• How organizational culture must shape governance choice
• Important factors to consider when incorporating AI in policies and procedures
We can’t be everywhere: How to introduce AI to your content design workflow
As content designers, we spend so much time answering the same style guide questions or handling microcopy asks. All of this takes away from meaningful high-level strategy work. AI tools can help you become more systems-focused so you can reduce content inconsistencies and maintain a cohesive voice, allowing you and your team to work more effectively.
But … with all the hype surrounding AI writing tools right now, it can be hard to know how to get started using them for your work. By taking a few steps up front (before diving in to experimentation), you can ensure your time is well-spent and feel confident about your decisions.
In this session, you’ll learn:
- How to define content design use cases for AI
- How to train your AI writing tool
- Challenges to look out for
Evaluating AI: Choosing the best tools for your content team
We’ve all been told that generative AI tools have the potential to improve our content and enhance productivity. What now? How do we sort through the hype around dozens of tools and make smart choices about which ones are most helpful to our team?
Gavin will share his team’s method for tool evaluation, as well as ways in which to present findings to leadership and across diverse teams. You’ll walk away with practical templates for evaluating and selecting the right AI tools for your unique needs.
In this session, you’ll learn:
- How to build a list of which AI tools to evaluate
- How to communicate specific outcomes from evaluating several AI tools
- Communication strategies to align AI skeptics and believers
