Ethical e-commerce: How to content design your way to trustworthy products
Most of us have had buyer’s remorse after buying something online. Countdown timers, sneaky pre-selected upsells, “free” trials. They’re misleading by design. But what if companies designed for trust instead? And what can we do to bake ethical design into our products?
That’s exactly what the UX team at Shopify decided to do when they rebuilt their checkout on a foundation of responsible design and ethical choices. Come hear how you can use content design to systemise ethics into the foundations of your own products.
In this session, you’ll learn:
- Why principles are your content design superpower
- How to understand the business value of trust and ethics
- How to use content design to systemize your ethics
More 2024 sessions
Ethical e-commerce: How to content design your way to trustworthy products
Most of us have had buyer’s remorse after buying something online. Countdown timers, sneaky pre-selected upsells, “free” trials. They’re misleading by design. But what if companies designed for trust instead? And what can we do to bake ethical design into our products?
That’s exactly what the UX team at Shopify decided to do when they rebuilt their checkout on a foundation of responsible design and ethical choices. Come hear how you can use content design to systemise ethics into the foundations of your own products.
In this session, you’ll learn:
- Why principles are your content design superpower
- How to understand the business value of trust and ethics
- How to use content design to systemize your ethics
We can’t be everywhere: How to introduce AI to your content design workflow
As content designers, we spend so much time answering the same style guide questions or handling microcopy asks. All of this takes away from meaningful high-level strategy work. AI tools can help you become more systems-focused so you can reduce content inconsistencies and maintain a cohesive voice, allowing you and your team to work more effectively.
But … with all the hype surrounding AI writing tools right now, it can be hard to know how to get started using them for your work. By taking a few steps up front (before diving in to experimentation), you can ensure your time is well-spent and feel confident about your decisions.
In this session, you’ll learn:
- How to define content design use cases for AI
- How to train your AI writing tool
- Challenges to look out for
Evaluating AI: Choosing the best tools for your content team
We’ve all been told that generative AI tools have the potential to improve our content and enhance productivity. What now? How do we sort through the hype around dozens of tools and make smart choices about which ones are most helpful to our team?
Gavin will share his team’s method for tool evaluation, as well as ways in which to present findings to leadership and across diverse teams. You’ll walk away with practical templates for evaluating and selecting the right AI tools for your unique needs.
In this session, you’ll learn:
- How to build a list of which AI tools to evaluate
- How to communicate specific outcomes from evaluating several AI tools
- Communication strategies to align AI skeptics and believers
