Alisa is the founder of Clarifying Complex Ideas, LLC, which develops award-winning sustainable content strategies for global clients. Her pioneering metrics have helped organizations measure and mitigate the carbon footprint of their digital information. Alisa’s clients have avoided tons of Scope 3 greenhouse gas emissions that contribute to climate change. She is a bestselling author; a Fellow of the Society for Technical Communication; a Certified Master Gardener specializing in xeriscaping; and a keynote speaker who is taller than she looks on Zoom.