Storytelling in content design: How to build narratives into everything you do
Although it’s been around for millennia, “storytelling” has somehow become a vague business buzzword. And yet, according to the 2024 Content Design Skills Report from Catbird Content, it’s the single most important skill we can build for more impactful work.
Why? Good stories are good design. By working through simple narrative arcs, you can better articulate concepts, design flows, present work, and even drive change in your organization.
In this session, you will:
- Hear how Alli used storytelling to improve the design process at Mastercard
- See concrete examples of how storytelling can shape your content design artifacts
- Learn how to harness your problem-solving skills to become a great storyteller
More 2024 sessions
Storytelling in content design: How to build narratives into everything you do
Although it’s been around for millennia, “storytelling” has somehow become a vague business buzzword. And yet, according to the 2024 Content Design Skills Report from Catbird Content, it’s the single most important skill we can build for more impactful work.
Why? Good stories are good design. By working through simple narrative arcs, you can better articulate concepts, design flows, present work, and even drive change in your organization.
In this session, you will:
- Hear how Alli used storytelling to improve the design process at Mastercard
- See concrete examples of how storytelling can shape your content design artifacts
- Learn how to harness your problem-solving skills to become a great storyteller
We can’t be everywhere: How to introduce AI to your content design workflow
As content designers, we spend so much time answering the same style guide questions or handling microcopy asks. All of this takes away from meaningful high-level strategy work. AI tools can help you become more systems-focused so you can reduce content inconsistencies and maintain a cohesive voice, allowing you and your team to work more effectively.
But … with all the hype surrounding AI writing tools right now, it can be hard to know how to get started using them for your work. By taking a few steps up front (before diving in to experimentation), you can ensure your time is well-spent and feel confident about your decisions.
In this session, you’ll learn:
- How to define content design use cases for AI
- How to train your AI writing tool
- Challenges to look out for
Evaluating AI: Choosing the best tools for your content team
We’ve all been told that generative AI tools have the potential to improve our content and enhance productivity. What now? How do we sort through the hype around dozens of tools and make smart choices about which ones are most helpful to our team?
Gavin will share his team’s method for tool evaluation, as well as ways in which to present findings to leadership and across diverse teams. You’ll walk away with practical templates for evaluating and selecting the right AI tools for your unique needs.
In this session, you’ll learn:
- How to build a list of which AI tools to evaluate
- How to communicate specific outcomes from evaluating several AI tools
- Communication strategies to align AI skeptics and believers
