Button 2024 conference

September 26–27 • Online everywhere

Program

This year’s speakers will share in detail the work they’re doing, how it’s going, and what comes next. Full recordings of the live broadcast and watch parties will be available on demand for everyone who registers.

Get registration info
By schedule
By session type

Thursday, September 26

September 26, 2024 8:30 AM
September 26, 2024 9:30 AM
8:30 am
–
9:30 am
CDT
Watch party
Confident content design for an LEP audience: How to build a culturally-conscious user archetype
Confident content design for an LEP audience: How to build a culturally-conscious user archetype
Connie Verzak

Senior Multilingual Content Strategist, Bixal

Kate Rustad

Multilingual Content Strategist, Bixal
September 26, 2024 8:30 AM
September 26, 2024 9:30 AM
8:30 am
–
9:30 am
CDT
Watch party
More than just rules: How to build content systems that foster critical thinking
More than just rules: How to build content systems that foster critical thinking
Sílvia Griso Sayas

Independent Content Strategy & Design Ops Lead
September 26, 2024 9:30 AM
September 26, 2024 10:00 AM
9:30 am
–
10:00 am
CDT
Break
30-minute break
30-minute break
September 26, 2024 10:00 AM
September 26, 2024 10:10 AM
10:00 am
–
10:10 am
CDT
Host remarks
Welcome to Button
Welcome to Button
Kristina Halvorson

Founder and CEO, Brain Traffic
September 26, 2024 10:10 AM
September 26, 2024 10:55 AM
10:10 am
–
10:55 am
CDT
Live broadcast
Ethical e-commerce: How to content design your way to trustworthy products
Ethical e-commerce: How to content design your way to trustworthy products
Andy Healey

Independent Content Design Lead
September 26, 2024 10:55 AM
September 26, 2024 11:00 AM
10:55 am
–
11:00 am
CDT
Break
5-minute break
5-minute break
September 26, 2024 11:00 AM
September 26, 2024 11:45 AM
11:00 am
–
11:45 am
CDT
Live broadcast
Content governance: Breaking down complexities to build confidence in practice
Content governance: Breaking down complexities to build confidence in practice
Denise Brooks

Content Strategist/Content Designer, Konekted Content
September 26, 2024 11:45 AM
September 26, 2024 11:50 AM
11:45 am
–
11:50 am
CDT
Break
5-minute break
5-minute break
September 26, 2024 11:50 AM
September 26, 2024 12:45 PM
11:50 am
–
12:45 pm
CDT
Live broadcast
May I AI? Real talk from content designers who have a seat at the AI table
May I AI? Real talk from content designers who have a seat at the AI table
Chelsea Larsson

Sr. Director of Experience Design, Expedia Group

Valerie Qi

Model Designer, OpenAI

Ryan Reid

Principal UX Writer, Figma

Kent Morita

Conversation Designer, Google

September 26, 2024 12:45 PM
September 26, 2024 1:30 PM
12:45 pm
–
1:30 pm
CDT
Break
45-minute break
45-minute break
September 26, 2024 1:30 PM
September 26, 2024 2:30 PM
1:30 pm
–
2:30 pm
CDT
Watch party
Data-driven messaging frameworks for content design
Data-driven messaging frameworks for content design
Jenny Scribani

UX Writing Practice Lead, Best Buy Canada
September 26, 2024 1:30 PM
September 26, 2024 2:30 PM
1:30 pm
–
2:30 pm
CDT
Watch party
Naming product features for a global audience
Naming product features for a global audience
Urmi Rahman

Content Designer, Meta and WhatsApp
September 26, 2024 2:30 PM
September 26, 2024 3:00 PM
2:30 pm
–
3:00 pm
CDT
Break
30-minute break
30-minute break
September 26, 2024 3:00 PM
September 26, 2024 3:05 PM
3:00 pm
–
3:05 pm
CDT
Host remarks
Welcome back
Welcome back
Kristina Halvorson

Founder and CEO, Brain Traffic
September 26, 2024 3:05 PM
September 26, 2024 3:50 PM
3:05 pm
–
3:50 pm
CDT
Live broadcast
Special session: AI workflow and tool selection
Special session: AI workflow and tool selection
Danielle Small

Staff Content Designer, Airbnb

Gavin Austin

Principal Technical Writer, Salesforce

‍
September 26, 2024 3:50 PM
September 26, 2024 3:55 PM
3:50 pm
–
3:55 pm
CDT
Break
5-minute break
5-minute break
September 26, 2024 3:55 PM
September 26, 2024 4:45 PM
3:55 pm
–
4:45 pm
CDT
Live broadcast
Content and code: How to forge a partnership with engineering for content-led collaboration
Content and code: How to forge a partnership with engineering for content-led collaboration
Lily Rutman

Staff Content Designer, DoorDash
September 26, 2024 4:45 PM
September 26, 2024 5:15 PM
4:45 pm
–
5:15 pm
CDT
Break
30-minute break
30-minute break
September 26, 2024 5:15 PM
September 27, 2024 6:15 PM
5:15 pm
–
6:15 pm
CDT
Watch party
How to communicate bad news to customers
How to communicate bad news to customers
Kevin Bui

Senior Content Designer, Atlassian
September 26, 2024 5:15 PM
September 26, 2024 6:15 PM
5:15 pm
–
6:15 pm
CDT
Watch party
Measuring content-only impact: SEQ (Single Ease Question) testing for content designers
Measuring content-only impact: SEQ (Single Ease Question) testing for content designers
Gina Karlikoff

Senior Content Designer, Atlassian

Friday, September 27

Back to top
September 27, 2024 8:30 AM
September 27, 2024 9:30 AM
8:30 am
–
9:30 am
CDT
Watch party
Communication in context: How to design high-value Gen AI features informed by community norms
Communication in context: How to design high-value Gen AI features informed by community norms
Abby Bajuniemi

UX Research Lead for PSI, New_ Public
September 27, 2024 8:30 AM
September 27, 2024 9:30 AM
8:30 am
–
9:30 am
CDT
Watch party
Light the path — the practical, actionable things we can all do to elevate, communicate, and celebrate the value we bring
Light the path — the practical, actionable things we can all do to elevate, communicate, and celebrate the value we bring
Rob MacFie

Content Design Director, Wise
September 27, 2024 9:30 AM
September 27, 2024 10:00 AM
9:30 am
–
10:00 am
CDT
Break
30-minute break
30-minute break
September 27, 2024 10:00 AM
September 27, 2024 10:10 AM
10:00 am
–
10:10 am
CDT
Host remarks
Welcome back
Welcome back
Kristina Halvorson

Founder and CEO, Brain Traffic
September 27, 2024 10:10 AM
September 27, 2024 10:55 AM
10:10 am
–
10:55 am
CDT
Live broadcast
Beyond white space: Equitable content design for digital and physical spaces
Beyond white space: Equitable content design for digital and physical spaces
Jacquelyn Iyamah

Equity Designer, Uber and Making the Body a Home
September 27, 2024 10:55 AM
September 27, 2024 11:00 AM
10:55 am
–
11:00 am
CDT
Break
5-minute break
5-minute break
September 27, 2024 11:00 AM
September 27, 2024 11:45 AM
11:00 am
–
11:45 am
CDT
Live broadcast
Twinkle in the eye: How (and when) to play with tone of voice in digital commerce
Twinkle in the eye: How (and when) to play with tone of voice in digital commerce
Amy Grinstead

Senior UX Writer, Monta
September 27, 2024 11:45 AM
September 27, 2024 11:50 AM
11:45 am
–
11:50 am
CDT
Break
5-minute break
5-minute break
September 27, 2024 11:50 AM
September 27, 2024 12:45 PM
11:50 am
–
12:45 pm
CDT
Live broadcast
Finding, building, and nurturing your community of practice with the resources you have
Finding, building, and nurturing your community of practice with the resources you have
Shannon Leahy

Senior Content Design Manager, Capital One

Jane Ruffino

Founder and UX Content Consultant, Character

Hannah Stephenson

Content Strategy Manager, Capital One

Damilola Aderombi

Co-Founder, UX Writers Africa

September 27, 2024 12:45 PM
September 27, 2024 1:30 PM
12:45 pm
–
1:30 pm
CDT
Break
45-minute break
45-minute break
September 27, 2024 1:30 PM
September 27, 2024 2:30 PM
1:30 pm
–
2:30 pm
CDT
Watch party
Content at the core: How to create an integrated content design system across your org
Content at the core: How to create an integrated content design system across your org
Allison Biesboer

Senior Content Design Manager, Visa, Inc.
September 27, 2024 1:30 PM
September 27, 2024 2:30 PM
1:30 pm
–
2:30 pm
CDT
Watch party
We did a content design audit sprint and you can, too
We did a content design audit sprint and you can, too
Kelsey Shanesy

Senior Manager of Content Design, Target
September 27, 2024 2:30 PM
September 27, 2024 3:00 PM
2:30 pm
–
3:00 pm
CDT
Break
30-minute break
30-minute break
September 27, 2024 3:00 PM
September 27, 2024 3:05 PM
3:00 pm
–
3:05 pm
CDT
Host remarks
Welcome back
Welcome back
Kristina Halvorson

Founder and CEO, Brain Traffic
September 27, 2024 3:05 PM
September 27, 2024 3:50 PM
3:05 pm
–
3:50 pm
CDT
Live broadcast
Storytelling in content design: How to build narratives into everything you do
Storytelling in content design: How to build narratives into everything you do
Alli Mooney

VP, Mastercard
September 27, 2024 3:50 PM
September 27, 2024 3:55 PM
3:50 pm
–
3:55 pm
CDT
Break
5-minute break
5-minute break
September 27, 2024 3:55 PM
September 27, 2024 4:45 PM
3:55 pm
–
4:45 pm
CDT
Live broadcast
Pitching with purpose: How to influence senior stakeholders like only a content designer can
Pitching with purpose: How to influence senior stakeholders like only a content designer can
JR Miller

UX Manager, Google
September 27, 2024 4:45 PM
September 27, 2024 5:15 PM
4:45 pm
–
5:15 pm
CDT
Break
30-minute break
30-minute break
September 27, 2024 5:15 PM
September 27, 2024 6:15 PM
5:15 pm
–
6:15 pm
CDT
Watch party
Externalizing UI text strings: How to streamline content updates and localization
Externalizing UI text strings: How to streamline content updates and localization
Kelsey Drillen

Director, Content Design, PointClickCare
September 27, 2024 5:15 PM
September 27, 2024 6:15 PM
5:15 pm
–
6:15 pm
CDT
Watch party
Transforming content team structure: From channel-centric to centralized expertise
Transforming content team structure: From channel-centric to centralized expertise
Liz MacDonald

Director of Content Strategy, Monterey Bay Aquarium

Live broadcast

September 27, 2024 10:10 AM
September 27, 2024 10:55 AM
Sep 27
10:10 am
–
10:55 am
CDT
Beyond white space: Equitable content design for digital and physical spaces
Jacquelyn Iyamah

Equity Designer, Uber and Making the Body a Home
September 26, 2024 3:55 PM
September 26, 2024 4:45 PM
Sep 26
3:55 pm
–
4:45 pm
CDT
Content and code: How to forge a partnership with engineering for content-led collaboration
Lily Rutman

Staff Content Designer, DoorDash
September 26, 2024 11:00 AM
September 26, 2024 11:45 AM
Sep 26
11:00 am
–
11:45 am
CDT
Content governance: Breaking down complexities to build confidence in practice
Denise Brooks

Content Strategist/Content Designer, Konekted Content
September 26, 2024 10:10 AM
September 26, 2024 10:55 AM
Sep 26
10:10 am
–
10:55 am
CDT
Ethical e-commerce: How to content design your way to trustworthy products
Andy Healey

Independent Content Design Lead
September 27, 2024 11:50 AM
September 27, 2024 12:45 PM
Sep 27
11:50 am
–
12:45 pm
CDT
Finding, building, and nurturing your community of practice with the resources you have
Shannon Leahy

Senior Content Design Manager, Capital One

Jane Ruffino

Founder and UX Content Consultant, Character

Hannah Stephenson

Content Strategy Manager, Capital One

Damilola Aderombi

Co-Founder, UX Writers Africa

September 26, 2024 11:50 AM
September 26, 2024 12:45 PM
Sep 26
11:50 am
–
12:45 pm
CDT
May I AI? Real talk from content designers who have a seat at the AI table
Chelsea Larsson

Sr. Director of Experience Design, Expedia Group

Valerie Qi

Model Designer, OpenAI

Ryan Reid

Principal UX Writer, Figma

Kent Morita

Conversation Designer, Google

September 27, 2024 3:55 PM
September 27, 2024 4:45 PM
Sep 27
3:55 pm
–
4:45 pm
CDT
Pitching with purpose: How to influence senior stakeholders like only a content designer can
JR Miller

UX Manager, Google
September 26, 2024 3:05 PM
September 26, 2024 3:50 PM
Sep 26
3:05 pm
–
3:50 pm
CDT
Special session: AI workflow and tool selection
Danielle Small

Staff Content Designer, Airbnb

Gavin Austin

Principal Technical Writer, Salesforce

‍
September 27, 2024 3:05 PM
September 27, 2024 3:50 PM
Sep 27
3:05 pm
–
3:50 pm
CDT
Storytelling in content design: How to build narratives into everything you do
Alli Mooney

VP, Mastercard
September 27, 2024 11:00 AM
September 27, 2024 11:45 AM
Sep 27
11:00 am
–
11:45 am
CDT
Twinkle in the eye: How (and when) to play with tone of voice in digital commerce
Amy Grinstead

Senior UX Writer, Monta

Watch parties

Back to top
September 27, 2024 8:30 AM
September 27, 2024 9:30 AM
Sep 27
8:30 am
–
9:30 am
CDT
Communication in context: How to design high-value Gen AI features informed by community norms
Abby Bajuniemi

UX Research Lead for PSI, New_ Public
September 26, 2024 8:30 AM
September 26, 2024 9:30 AM
Sep 26
8:30 am
–
9:30 am
CDT
Confident content design for an LEP audience: How to build a culturally-conscious user archetype
Connie Verzak

Senior Multilingual Content Strategist, Bixal

Kate Rustad

Multilingual Content Strategist, Bixal
September 27, 2024 1:30 PM
September 27, 2024 2:30 PM
Sep 27
1:30 pm
–
2:30 pm
CDT
Content at the core: How to create an integrated content design system across your org
Allison Biesboer

Senior Content Design Manager, Visa, Inc.
September 26, 2024 1:30 PM
September 26, 2024 2:30 PM
Sep 26
1:30 pm
–
2:30 pm
CDT
Data-driven messaging frameworks for content design
Jenny Scribani

UX Writing Practice Lead, Best Buy Canada
September 27, 2024 5:15 PM
September 27, 2024 6:15 PM
Sep 27
5:15 pm
–
6:15 pm
CDT
Externalizing UI text strings: How to streamline content updates and localization
Kelsey Drillen

Director, Content Design, PointClickCare
September 26, 2024 5:15 PM
September 27, 2024 6:15 PM
Sep 26
5:15 pm
–
6:15 pm
CDT
How to communicate bad news to customers
Kevin Bui

Senior Content Designer, Atlassian
September 27, 2024 8:30 AM
September 27, 2024 9:30 AM
Sep 27
8:30 am
–
9:30 am
CDT
Light the path — the practical, actionable things we can all do to elevate, communicate, and celebrate the value we bring
Rob MacFie

Content Design Director, Wise
September 26, 2024 5:15 PM
September 26, 2024 6:15 PM
Sep 26
5:15 pm
–
6:15 pm
CDT
Measuring content-only impact: SEQ (Single Ease Question) testing for content designers
Gina Karlikoff

Senior Content Designer, Atlassian
September 26, 2024 8:30 AM
September 26, 2024 9:30 AM
Sep 26
8:30 am
–
9:30 am
CDT
More than just rules: How to build content systems that foster critical thinking
Sílvia Griso Sayas

Independent Content Strategy & Design Ops Lead
September 26, 2024 1:30 PM
September 26, 2024 2:30 PM
Sep 26
1:30 pm
–
2:30 pm
CDT
Naming product features for a global audience
Urmi Rahman

Content Designer, Meta and WhatsApp
September 27, 2024 5:15 PM
September 27, 2024 6:15 PM
Sep 27
5:15 pm
–
6:15 pm
CDT
Transforming content team structure: From channel-centric to centralized expertise
Liz MacDonald

Director of Content Strategy, Monterey Bay Aquarium
September 27, 2024 1:30 PM
September 27, 2024 2:30 PM
Sep 27
1:30 pm
–
2:30 pm
CDT
We did a content design audit sprint and you can, too
Kelsey Shanesy

Senior Manager of Content Design, Target
Register now
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